View the awards RaboDirect has received

In this category, the savings accounts were ranked by which consistently offered the best return on a balance of $2000.

Source: Sunday Star Times

RaboPlus won the 'Best Financial Site' category in this year's Netguide awards.

The NetGuide Web Awards are the premier competition for recognising the best websites produced in New Zealand. Voters selected the top New Zealand Web sites in 24 categories by voting online at www.netguide.co.nz. This was the forth year that the Awards were decided entirely by public vote.

Best Financial Site: Best NZ-based site providing some form of financial service and/or helpful information. These include savings advice, online stock trading, financial news, mortgage information, credit cards, or investor services. 

RaboPlus also sponsored the 'Best ISP' Category and this year's Netguide awards.

Source: Netguide.co.nz

For the 3rd year in a row our On Call Savings account has been awarded a 5 Star rating, the highest available, from Cannex.

The Cannex ratings methodology considers characteristics of deposit products such as - Interest Rates; Fees; Free Transactions; Accessibility; Rebates; and Features. With the 5 star rating described by Cannex as a "Superior Product".

It's great to be able to once again achieve the highest rating possible!

It has been a year of innovation among banks with no shortage of new products that redefine the markets into which they have been introduced, and it was a hard decision to select which we thought was the most innovative and important for bank customers.

In the end we decided RaboPlus's Cash Advantage Fund, which was the first tailored cash fund to bring the Portfolio Investment Entities tax breaks to the banking public, merited the awards.

The product, launched in December 2007, is a floating rate, on-call account in a PIE fund. Because of the tax break the 8.30% interest rate is turned into an effective rate of 9.92% for a 39% tax payer.

Source: Sunday Star Times, 15/06/08

Raboplus continues to rule in these no branch access, no frills-attached accounts, where funds can only be deposited, or removed via electronic transfer to another account. These were one of the big personal finance stories of last year. The past 12 months saw the beginning of the rise of the PIE cash fund, which complements these nicely. In this category, the savings accounts were ranked by which consistently offered the best return on a balance of $2000.

Source: Stuff.co.nz

Raboplus took this key term last year, and has repeated the feat this year, consistently offering the best return on $10,000 invested. A large proportion of savers plump for the shorter term deposit periods, and the online bank - which doesn't have to pay for branches and has a AAA credit rating (the strongest in New Zealand) from Standard & Poor's - remains a force driving the bigger banks to offer better rates.

Source: Stuff.co.nz

Colmar Brunton Consumer Services Award - Open to companies whose main focus is to provide a service to the consumer.

Source: Marketingmag.co.nz

RaboPlus was a finalist in the 'Best Financial Services Site' category in this year's Netguide awards.

The NetGuide Web Awards are the premier competition for recognising the best websites produced in New Zealand. Voters selected the top New Zealand Web sites in 24 categories by voting online at www.netguide.co.nz. This was the third year that the Awards were decided entirely by public vote, and this year's awards featured two new categories: Best Community Site and Best Education Site.

Best Financial Services Site: Best NZ-based site providing some form of financial service and/or helpful information. These include savings advice, online stock trading, financial news, mortgage information, credit cards, or investor services. 

Source: Stuff.co.nz and Netguide.co.nz

CAMPAIGN: A Billion Dollar Affair
ADVERTISER: RaboPlus 
AGENCY: Ogilvy 
 
Ogilvy's launch campaign for RaboPlus won the supreme Best in Show award. By being cleverly positioned as an attractive and rewarding "flirtation on the side" it has made a memorable foray into a traditionally conservative and tough category. Research conducted by

Ogilvy helped refine the key strategic insight that potential customers did not have to be totally wooed away from their existing bank, but rather were willing to enter into a parallel relationship.

As a consequence of a clearly differentiated positioning, less than 18 months after launch RaboPlus had developed a steady relationship with thousands of Kiwis. A great strategy, delivered with brilliant execution, which got the results.

Source: Caanz.co.nz

CAMPAIGN: A Billion Dollar Affair
ADVERTISER: RaboPlus 
AGENCY: Ogilvy

Ogilvy's launch campaign for RaboPlus won a Gold EFFIE in the New Product or Service Introduction category.

RaboPlus faced a challenging market when it entered the New Zealand banking arena in 2006. Research conducted by Ogilvy helped refine the key strategic insight that potential customers did not have to be totally wooed away from their existing bank, but rather were willing to enter into a parallel relationship.

Results surpassed the bank's aggressive objectives in all areas. Customer numbers were achieved three months ahead of schedule and deposit targets were achieved a full four months early.

Source: Caanz.co.nz

CAMPAIGN: Raboplus Christmas Campaign
ADVERTISER: RaboPlus
AGENCY: Click Suite

Click Suite's very successful "Raboplus Christmas Campaign" picked up a silver award in the Customer Acquisition category of the RSVP section of the 2007 NZ Direct and Interactive Marketing Awards.

The RSVP Awards are for the best examples of direct and interactive marketing campaigns judged on strategy, creative, and results.

The Customer Acquisition category within the RSVP Awards recognises 'campaigns that directly contribute to the acquisition of new clients, customers, suppliers or sponsors for a product or service.'*

The Christmas Campaign invites RaboPlus customers to set up their own on-line Christmas Tree and to send their friends presents. The presents are mystery amounts of cash in a RaboPlus savings account, the value of which is revealed when the friend opens the present online. The campaign aims to get friends opening a savings account.

A key component of the creative execution is the look and feel of the experience. A magical immersive Christmas setting was created, filled with little hidden treats and surprises to help create a truly entertaining experience to send on to friends.

*Source: nzdirectmarketingawards.co.nz

RaboPlus clean sweep in all eligible categories in the Sunday Star Times Cannex Banking Awards at the weekend. RaboPlus won the Best Online Account, the Best Term Deposit - 90 Days and the Best Term Deposit - One Year awards.

Best Online Account - Really, there was only ever going to be one winner in this area: Rabobank, which has no expensive branch network to run, mass of employees to pay, or buildings overheads.

In the Sunday Star Times Cannex awards, RaboPlus was described as having a "strategy based around extremely aggressive pricing, and the toughest anti-internet protections of any bank". It's also super secure, AAA rated by Standard & Poor's, the best credit rating of any bank in New Zealand.

Source: Scoop.co.nz 

RaboPlus clean sweep in all eligible categories in the Sunday Star Times Cannex Banking Awards at the weekend. RaboPlus won the Best Online Account, the Best Term Deposit - 90 Days and the Best Term Deposit - One Year awards.

Best Term Deposit - 90 days - Entrants in this category were ranked on the average interest they paid over the past year on a term deposit of $10,000. Rabobank, with its aggressive pricing, carried the day, making a big case for it being every New Zealander's savings bank, or "bit on the side".

RaboPlus is AAA rated by Standard & Poor's, the best credit rating of any bank in New Zealand. In the Sunday Star Times Cannex awards, RaboPlus was described as having the toughest anti-internet protections of any bank.

Source: Scoop.co.nz

RaboPlus clean sweep in all eligible categories in the Sunday Star Times Cannex Banking Awards at the weekend. RaboPlus won the Best Online Account, the Best Term Deposit - 90 Days and the Best Term Deposit - One Year awards.

Best Term Deposit - One Year - This award completes the hat-trick for Rabobank, which has brought a new level of competition to deposit rates for consumers.

"We were delighted at the hat-trick as it shows that RaboPlus offers the best value to customers and the highest possible returns," RaboPlus General Manager Mike Heath said.

RaboPlus is AAA rated by Standard & Poor's, the best credit rating of any bank in New Zealand.

Source: Scoop.co.nz

University of Otago Emerging Business Award - Open to New Zealand businesses that have operated for less than five years.

What The Judges Said

• A clever brand differentiation strategy.

• Really smart in its database marketing.

• Example of a multinational expanding but allowing each country to adapt to the conditions of the local environment and learn from that.

Source: Marketingmag.co.nz

Best Financial Services Site: Best NZ-based site providing some form of financial service and/or helpful information. These include savings advice, online stock trading, financial news, mortgage information, credit cards, or investor services. 

NetGuide Web Awards are the premier competition for recognising the best websites produced in New Zealand. The awards have identified the who's who of New Zealand online.

"There was a rare dead heat in the Best Financial Services category, with the honours being shared by ASB Bank and Sorted. RaboPlus was acknowledged as a contender and was named a Finalist in this category".

Source: Scoop.co.nz and Netguide.co.nz

The annual WriteMark Plain English Awards honour New Zealand organisations that make clear communication a proirty. New Zealand's second Plain English Conference and Awards was held on 16 November 2007.

RaboPlus was a Finalist in the 'Best New Zealand Plain English Website' category*.

*Source: WriteMark.co.nz