In a time like no other, in terms of the volatility and extent of change in matters financial, it’s great to be able to talk about something new, fresh and positive!
You may have seen our most recent announcement, either in an e-mail from us or in the media, that we have taken up the opportunity to become the Principal Sponsorship Partner for BikeNZ.
I won’t go through the detail of who BikeNZ is as you can see that in the media release. However I would like to give you some insight into why we are so positive about it.
I’m sure you will have heard that many sporting events/organisations/teams are being impacted by the credit crisis from the perspective that considerable financial support came from financial institutions, and now those institutions simply are not in a position to provide the same levels of financial support (see the article re the 2015 & 2019 Rugby World Cup hosting costs).
As we do so often in many aspects of our business, it’s great to buck this trend.
We have signed up to partner BikeNZ and all it’s endeavours right up to the London 2012 Olympics!
But it’s more than that. As an online bank our customers are largely "virtual" i.e. we don’t get the chance to engage with them face-to-face. There are many who work with our Customer Contact Centre and are very vocal about the outstanding level of customer service. However we don’t get to talk to them very often about matters other than those of a financial nature. Sponsoring BikeNZ, and all matters cycling in NZ changes all that.
You may or may not already be aware, but Rabobank runs a pro-cycling team which takes parts in all the major cycling events around the world e.g. Tour de France. And as part of Rabobank NZ and the Rabobank Group we can bring a lot of the expertise, knowledge and resources from the pro-cycling team to Kiwi’s be they bunch riders; people who take part in events like the Wattyl Lake Taupo Cycle Challenge or even the elites riders who represent NZ on the world stage.
And to be honest it’s going to be great to engage with all these people on a level/subject other than business. It will help us get to know our customers and the broader NZ community much better. It will provide us with a great opportunity to put something back into the community. Plus it will also help the same people get to know more about us, where we fit when it comes to the larger Rabobank Group and just how successful Rabobank have been in cycling on the global stage.
BikeNZ are launching their recreational membership programme, RideStrong, this weekend at Taupo and we will be there right alongside them. RideStrong is a great initiative to bring together the hundreds of thousands of Kiwis who actively cycle – to share their experiences, thoughts and views on cycling; plus keeping in contact with each other through an extensive cycling community. We’ll also be part of the community helping the members become better at managing their savings and investments (our bread and butter) and better cyclists through providing access to the resources we have in Europe.
RaboPlus will be 3 years old next February, and it’s great to evolve the business to a new level – getting involved with cycling and more involved with Kiwis is a great aspect of our evolution.
Here’s my chance to sell something … if you are thinking of joining RideStrong, and if you open a RaboPlus account we’ll refund your RideStrong membership fee. Or if you are already a RaboPlus customer, and you join RideStrong, you’ll go into the draw for a $2,000 Avanti Plus voucher!